Praana attributes high importance to contract farming in the botanical extraction process. The authenticity of a nutraceutical product is established with the authenticity and quality of the ingredient or raw material. Many medicinal plants grow in the wild, therefore collection is a major exercise. Subsequently, cultivation of medicinal plants has added a new dimension to the field of agriculture. Though collection of herbs, medicinal, and aromatic plants is one of the significant forms of livelihood in tribal and forest areas, there is little scope for quality assurance and consistency in yield in such operations. Cultivation, on the other hand, offers the opportunity to optimize the yield, achieve a uniform high-quality product, and control every stage of production.
Praana has entered into contract farming with farmers in Bidar district close to their facility in the same district. The opportunity is allowing farmers to grow high value products and receive better returns. The farmers are encouraged to follow the Good Agricultural and Collection Practices (GACP) guidelines given by the World Health Organization (WHO) specifically for medicinal and aromatic plants. Adhering to the GACP methods will enable the farmers to ensure responsible and sustainable production of medicinal crops thus complying with the process of ethical sourcing by our company.
Praana is looking forward to increase the acreage and variety of products under their contract farming program as it expands its product portfolio.